Who is this Mr. Ingvardsen? 
Jonas Dahl Ingvardsen is dedicated to a vision of non-interruptive marketing efforts and open, honest dialogue between a company and its audiences.
Jonas Dahl Ingvardsen truly believe that especially social media on the internet have brought about the technological basis for realizing commercial communication based on dialogue e.g. as an alternative to mass communicated marketing, which is primarily based on a transmission perspective on communication.
Jonas Dahl Ingvardsen is of the belief that as companies integrate social media in their communication, they go from speaking to their customers into having an ongoing conversation with them. Social media are having the potential of engaging and bringing values to customers.
Jonas Dahl Ingvardsen furthermore believe that social media can be used for the companies as a strategic communication tool for humanizing, branding and build relations with customers. Social media therefore provides e a dialog based framework suitable for customer interaction.
Jonas Dahl Ingvardsen finally states that if the companies succeed in realizing the fundamental reciprocity of the dialog within the framework the customers will most likely find it valuable to engage. The company will then have a strong new tool for building and learning customer relationships and through that generate more effective commercial communication – in the end to be seen on the bottom line.
Want to learn more about me:
Go to my web page:
http://www.twitter.com/ingvardsen
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